North American Elk is the official publication of the North American Elk Breeders Association (NAEBA). .

The mission of NAEBA is to develop, promote and enhance the North American elk industry. Feature articles are designed to:

• Educate farmers and ranchers in the proper care and management of elk.
• Report on research on elk and elk products.
• Inform members about marketing techniques and sound business practices.
• Report on the association's major events.
• Inform members of current events that affect the elk industry.

North American Elk is frequently recognized at the annual Livestock Publication Council's competitions. It received an honorable mention in the General Excellence class in its division. Judges said that it "covers elk like velvet. That is, it is rich and lush in information."

North American Elk is a high-value marketing medium. Elk breeders consult its pages for the latest in farm technology and for quality genetics for their breeding programs. The journal is attractive and kept by most readers as a permanent reference source. The stylish advertisements interest members as much as the editorial content, making North American Elk an unbeatable package for your advertising messages.